Not only a music superstar, Taylor Swift has created an “economic phenomenon” through her historic tour “The Eras Tour”. This journey not only made her a billionaire but also stimulated the global economy, especially in the US, with impressive numbers.

How did the “The Eras Tour” create economic impact?

Taylor Swift, through her “The Eras Tour”, not only made history in music but also boosted the local economies where she performed. With 152 concerts in 52 countries, this tour earned an estimated revenue of 2.2 billion USD, becoming the highest-grossing tour of all time.

In the US, fans spent an average of 1,300 USD per person on expenses such as travel, accommodation, food and shopping – an amount equivalent to the famous sporting event Super Bowl. However, the Super Bowl was only one game, while Swift performed 62 shows in 23 cities in just five months.

The total amount of money spent by the “Swifties” in the US is estimated at about $5 billion. But that number only includes direct spending, and could exceed $10 billion if indirect spending from people who did not buy tickets but still participated in activities related to the show is included.

The “Taylor Swift” effect is not only limited to ticket revenue but also has a major impact on the tourism and service industries in the cities where the shows were held. According to analysts, these localities recorded a strong recovery in the hotel and service industries after the.

In Pittsburgh, the two shows brought in $46 million in direct revenue, with the average hotel room rate increasing to $309 per night. The city also recorded its highest hotel occupancy rate since the

Los Angeles, with six shows, saw an increase of 3,300 jobs and an increase of $160 million in local revenue. Before Taylor Swift arrived, the city’s hotel industry was still down 15% from its p Los Angeles alone brought in $320 million, including $20 million in sales tax and $9 million in hotel room tax.