Elon Musk has announced some strange merch over the years, including a fragrance evocative of burnt hair. The products are sold through Tesla, SpaceX, and The Boring Company. Marc Piasecki/Getty Images / TeslaElon Musk and the various companies he oversees have created a wide range of merch over the years.Tesla recently added to the list a $40 Tesla Bot Action Figure of the humanoid robot it’s developing.Here’s a list of the weird merchandise Tesla has sold, including flamethrowers and surfboards.
Elon Musk is known for building cars and rockets, but he’s actually a man of many products, ranging from tequila to surfboards.
The latest offering? A $40 collectible figure modeled after Tesla’s Optimus Gen 2 humanoid robot.
Under Musk’s leadership, SpaceX, Tesla, and The Boring Company have sold a number of quirky wares, oftentimes taking inspiration in name or design from Tesla vehicles or SpaceX rockets.
Perhaps the most famous is The Boring Company’s “Not-A-Flamethrower” — or perhaps Tesla’s red satin short shorts, designed to taunt short-sellers betting against the stock. The merch — some of which are available in limited releases — often sell out and command sky-high resale prices on marketplaces like eBay.
Here’s a look at some of the weirdest products Tesla has sold to date:
The newest novelty item is the Tesla Bot Action Figure.
The collectible is modeled after Tesla’s Gen 2 humanoid robot. Tesla
“The Tesla Bot Action Figure is a 1:10-scale collectable and playable figurine precision engineered with over 40 individual parts and 20 points of articulation to look—and move—like our Gen 2 humanoid robot,” according to Tesla’s website.
It comes with a charging stand and CyberHammer and is currently out of stock but sells for $40.
As of November 18, resellers had already listed them on eBay for hundreds of dollars.
For kids, Musk sells this onesie with the SpaceX logo on its shoulder.
SpaceX’s onesie sells for $45. SpaceX
The SpaceX onesie comes in sizes newborn to 5T, and costs $45.
Tesla has sold mini battery-powered cars for children for $600.
Tesla has even sold “My First Model Y” for children as young as one. Tesla
Tesla’s Model S for kids can reach top speeds of 6 mph and comes with an MP3 sound system, headlights, and a horn.
The company also sold a Tesla for younger children between the ages of one and a half and four, called “My First Model Y.”
The Boring Company sold thousands of its “Not-A-Flamethrower” in 2018.
The Boring Company has sold flamethrowers passed off as “Not-A-Flamethrower.” Robyn Beck/Pool via REUTERS
The Boring Company, which builds underground transit tunnels, sold 20,000 limited-edition flamethrowers for $500 each in February 2018.
But the $10 million in quick revenue caused legal issues, with the machines showing up in weapon seizures and drug busts across the world.
The company named it “Not-A-Flamethrower” to get past foreign laws and shipping bans on flamethrowers, Musk told Joe Rogan in 2018.
“It’s dangerous, it’s wrong. Don’t buy it. Still, people bought it. I just couldn’t stop them,” Musk said on Rogan’s podcast.
When red satin Tesla short shorts with “S3XY” printed across the back went on sale, the car company’s crashed within minutes, Musk said.
The shorts are a play on the word “sexy” and a reference to Tesla’s Model S, Model 3, Model X, and Model Y vehicles. Tesla
The Tesla CEO posted on X, formerly Twitter, in July 2020 that his electric-vehicle company was selling limited-edition red satin shorts.
The shorts were priced at $69.420 on Tesla’s website — a reference to one of Musk’s favorite jokes and marijuana.
“Dang we broke the website,” he tweeted, three minutes after posting about the shorts.
The “S3XY” refers to Tesla’s Model S, Model 3, Model X, and Model Y vehicles, while the shorts could be a mocking nod to short-sellers who bet against Tesla’s stock.
Tesla briefly put 200 surfboards up for sale at $1,500 each.
Tesla’s surfboards, in limited supply, resold for much higher online. Tesla
If red satin short shorts weren’t enough, Tesla started selling surfboards in 2018 for $1,500 each.
Only 200 were put up for sale — and they quickly became a collector’s item, going for sky-high prices on resale sites like eBay.
The carbon-fiber surfboards were painted red and black in the same matte and gloss paints used on Tesla cars.
Tesla has launched its own brand of tequila for $250 a bottle. Musk dubbed it “Teslaquilla.”
Elon Musk joked about a product called “Teslaquilla” years before Tesla started selling $250 tequila bottles. Tesla
More than two years after Musk first referred to “Teslaquilla” in an April Fools’ Day tweet, Tesla released its own tequila in November 2020. Hours after the product went on sale, it sold out.
The tequila came in a bottle shaped like a lightning bolt and cost $250 for a 750ml bottle.
Those who got their hands on the drink sold the empty bottle online for a hefty markup. Dozens of bottles sold on eBay for $500 to $800.
Off the heels of “Teslaquilla,” Tesla released sipping glasses for $75.
Tesla has also sold glasses to go with its tequila. Tesla
The limited-edition set includes two glasses. Tesla said on its website that they were inspired by the company’s tequila.
After SpaceX’s first attempt at launching its Starship rocket was called off in April 2023, Musk tweeted about the company selling a new Starship-shaped torch.
SpaceX announced a 1:200 scale model of its Starship rocket. SpaceX
The $175 Starship Torch sold out and was supposed to start shipping in the third quarter of 2023, according to SpaceX’s website, but appeared to be delayed. It’s named after Starship, the rocket that SpaceX wants to fly to the moon and Mars.
The windproof torch, which refills with butane canisters and comes with a safety lock, can light candles, melt cheese, sear steaks and meringues, and caramelize sugar, the company said, also clarifying that it was “100% not a toy.”
SpaceX says the torch can be used as a statue of Starship when it’s not in use.
Musk peddled a fragrance called “Burnt Hair” for $100 a bottle.
The Boring Company sold more than 10,000 bottles of its “Burnt Hair” fragrance, according to Elon Musk. Dimitrios Kambouris/Getty Images for The Met Museum/Vogue; The Boring Comapny
In 2022, Musk released a fragrance through The Boring Company, which he called “the finest fragrance on Earth.”
The perfume cost $100 a bottle and was described as “the essence of repugnant desire.”
Musk said he’d sold more than 10,000 bottles of the “Burnt Hair” fragrance — which would translate to $1 million in sales — within the first six hours of the product being listed.
And for your pets, how about a Cybertruck-inspired cat bed?
Tesla’s cat box mimics the design of the Cybertruck. Tesla
In August 2023, Tesla started selling a “multifunctional corrugated cat nest” exclusively in China.
The cat bed is made of cardboard with an angular shape inspired by the design of the Cybertruck, Tesla’s electric pickup truck.
Also taking a cue from the Cybertruck’s design is another alcoholic beverage sold by Tesla.
Tesla’s beer and steins are inspired by the Cybertruck’s appearance. Tesla
Last year, Tesla started selling a set of two beers and two ceramic steins, designed to mimic the look of the Cybertruck, for $150.
The 11-ounce bottles of Tesla CyberBeer have notes of herb, spice, tea, and citrus, Tesla says on its website.
Also in 2023, Tesla started selling a Cybertruck for Kids for $1,500.
Tesla’s Cybertruck for Kids is for ages 6 to 12. Tesla
It’s currently out of stock but is meant for kids ages 6 to 12 and can comfortably seat two.
It has LED head and tail lights, boasts up to 12 miles of range, and can go 10 miles per hour.
There’s also Tesla Mezcal.
Why isn’t it called Tezcal? Tesla
Tesla introduced a $450 bottle of mezcal in June 2024 that quickly sold out. The taste is described as “smoky and floral with a smooth finish” on Tesla’s website.