Of Course Rick Ross Bought That Bonkers $20 Million Yellow Gold Jacob & Co. Watch for Billionaires
The brand said the creation of the watch nearly dried up the market for yellow diamonds.
We’re accustomed to seeing Rick Ross show off big ticket items on social media, but his latest is in a league of its own.
On Monday, The Boss tried on a peerless Jacob & Co. watch worth $20 million. “I’m excited. It’s amazing. And just thanks for getting it to the city for me to try on,” he said during a FaceTime call with the company’s founder and chairman, Jacob Arabo. “This is the Billionaire.” The world first saw the timepiece—dubbed the Billionaire Timeless Treasure—at the annual Watches & Wonders exhibition in Geneva, Switzerland, this past March. It was made on spec by the American jewelry company.
The story behind the timepiece sounds like a fairytale: it took three and a half years to create the watch because the company had to find enough yellow diamonds of the same hue and quality. Then, a team of 10 people had to sort all of the gems in order to coat the piece’s bracelet, bezel, dial, and crown. Jacob & Co. said on its website that the global treasure hunt to find enough high-quality yellow diamonds for the piece almost dried up the market.
The gems were then cut down from the rough, producing 425 Asscher-cut diamonds that weigh just under 217 carats. The piece also includes 76 bright green, emerald-cut and kite-cut tsavorites that enclose the watch’s movement. If you flip over the watch to see it move through its sapphire caseback, the word “billionaire” is engraved with a smiley face in the letter “o.”
“From my perspective, it’s a beautiful thing. It’s a beautiful moment. This is an amazing timepiece,” the rapper said. “This cannot be duplicated. This cannot be replicated.”
It’s not the first time Ross has sported a Jacob & Co. Billionaire watch. Earlier this year, the rapper posted a few high value items, including white-gold Billionaire III timepiece. The $3 million timepiece includes an 18-carat white gold case and 75 emerald-cut white diamonds. If that wasn’t enough, the rapper paired the watch with large, gem-studded diamond pinky rings on each hand, also from the company.