lanky When Rihanna made an appearance in the most recent Fenty X Puma campaign, which debuted on Thursday, she transported viewers back to her school days.
The 36-year-old singer from Umbrella, together with her partner A$AP Rocky and their two-year-old son RZA, posed for the Savage X Fenty men’s collection. In the advertisement, they were joined by Anjelica Houston, 73, and Chloe Cherry, 26, star of Euphoria.
In addition to a series of chic photos, the Grammy winner posted a little video on her official Instagram profile to advertise the Creeper Phatty ‘In Session’ line.
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The actress from The Addams Family appeared in the opening scene of the video, standing close to a chalkboard in an improvised classroom on a large stage.
Houston, who looked like she was playing a principal or teacher, wore a $120 pair of red Creeper Phatty sneakers and a dark blue suit from the same brand.
The video jumped back to Anjelica writing “Creeper Phatty” on the green chalkboard while kids muttered in the background. The reel then moved to a scene of Rihanna peeking her head over a book that was propped up on a desk.
Before class started, the advertisement showed students passing notes under their desks while the sound of a clock reverberated around them.
After receiving the handwritten note on a lined piece of paper, Rihanna was the last to open it and see scrawled inside ‘Riri Creeper Phatty’ with a burning red heart.
Then a bell rung, and the scene cut to the performer, dressed stylishly, seated at a desk. She bit onto a piece of gum, blew a bubble, then used her fingers to pop it.
The mother-of-two was dressed in an oversized white dress shirt, sheer black ankle socks, and a long, red tie that reached the ground.
Like Houston, the Love On The Brain singer chose to put on the red Creeper Phatty sneakers, which had thick brown soles and were fastened with white laces.
Her hair was divided in the center and arranged into individual pigtails, with ribbons added to complete the schoolgirl image.
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‘Riri’s Book’ was printed on the front of a black textbook with shimmering rhinestones, and Rihanna was shown holding it in the advertising photo and the video.
With a big pencil in her hand, the stunning woman posed for another picture against the same crimson background.
In other photos, Rihanna was dressed differently. She was wearing a pleated black skirt with cutouts all over the cloth for an edgy flair and a white top with puffy sleeves.
She accessorized her hair with a big checkered bow atop her head and a lengthy tie with stripes of red and gray.
The celebrity also chose to wear a pair of black, $120 Creeper Phatty sneakers and white socks with fuzzy ball decorations.
Angelica and Chloe were seen posing together for the school-themed photo shoot in other pictures.
Houston donned the identical suit with a striped tie and white shirt. She had an apple in her palm and her dark hair swept up in an updo.
She was standing next to Cherry, who was seated at a desk and had a grunge-style outfit on. Cherry had an irritated expression on her face and crossed her arms.
The Euphoria actress donned knee-high black socks with a white lace trim at the top, black fishnet tights, and a black and yellow outfit.
The actress’s blonde and black hair was arranged into spikes atop her head, and she finished the look with a pair of black Creeper Phatty sneakers.
Rihanna wrote, “creeper phatty goes back to school available now at PUMA.com & select retailers #FENTYxPUMA” as the description for her most recent Instagram image.
Since 2014, the singer has served as both the women’s division’s creative director and a worldwide spokesperson for Puma.
She debuted the Creeper shoe line in 2015 and released the Creeper Phatty, a new iteration of the shoe, in November of last year.
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“Your whole school will be wearing the Creeper Phatty’s and this campaign plays with that vision,” Rihanna said in a recent statement, as reported by WWD.
We carefully considered our options for the material and colors for back-to-school. The all-black corduroys bring back memories of her own early years, she continued. “They’re a uniform-approved shoe with a twist I’ve always wished I had.”
The Creeper Phatty sneakers come in two colors—red and white corduroy and triple black—and are available in sizes ranging from baby to adult.
‘Rihanna’s latest incarnation of the original Creeper, is bigger, bolder and badder than ever with an enormous design and stacked gum sole,’ reads the official description of the collection on the Puma website.
“The same Creeper Phatty in brand-new hues and materials, ready to go with your best back-to-school ensembles.”
Alongside her career, Rihanna has been busy running her own company, Savage X Fenty. She has been promoting the men’s underwear line with pictures including her partner A$AP Rocky and their two-year-old son RZA.
The small child, who was propped up on his father’s shoulders, was wearing the same black tank top and bottoms as the rapper.