Jay Z, the multi-faceted rapper and entrepreneur, is poised to enter the restaurant industry with the registration of the name ‘Hovino.’ This move is part of his ongoing efforts to expand his business empire. The trademark application, filed by his company S. Carter Enterprises, aims to secure rights for various hospitality services, including restaurants, cafés, pubs, cocktail lounges, and wine bars.

While Jay Z’s expansion into the dining sector is generating buzz, his legal battle for the trademark rights of his daughter’s name continues. This ongoing dispute has been a source of contention for the rapper and his wife, Beyoncé, as they seek to obtain the rights to trademark their daughter’s name, Blue Ivy.

With his diverse range of ventures and entrepreneurial spirit, Jay Z continues to diversify his business portfolio and make his mark in various industries.

Jay Z, the renowned rapper and entrepreneur, is venturing into the dining sector by securing the rights to the name ‘Hovino’ for various hospitality purposes. This move follows his ownership of the upscale bar chain, The 40/40 Club.

In addition to his foray into the dining industry, Jay Z recently filed a trademark application for the name ‘AKA SHAWN CARTER.’ This application covers a wide range of products, including clothing items such as shirts, pants, jackets, coats, bathing suits, ties, skirts, footwear, hats, and other apparel. He also seeks to use the name for fragrance products like perfume, cologne, shaving gel, aftershave, body lotion, bath gel, face cream, as well as cosmetics. Furthermore, the application includes plans to use the name for eyewear products like sunglasses and eyeglasses.

Expanding beyond fashion and beauty, Jay Z’s trademark application extends to include the name ‘Hovino’ for use in jewelry items, tie pins, key chains, wristwatches, pocket watches, stopwatches, and other timepieces.

With these recent trademark filings, it appears that Jay Z is continuing to diversify his business interests and expand his empire into various industries, including dining, fashion, beauty, and accessories.

Jay Z and Beyoncé encountered difficulties last year when they attempted to trademark their daughter Blue Ivy’s name for certain purposes.

Since 2012, the couple has been engaged in a legal battle to secure the trademark rights for Blue Ivy’s name. However, their request was denied as an event company already possessed the trademark.

In September, BGK (referring to Beyoncé’s initials) filed a motion to the United States Patent and Trademark Office in Los Angeles, seeking a protective order for the case. BGK questioned the intentions of Veronica Morales, the owner of Blue Ivy events, suggesting that she was exploiting the case to gain media attention and harass Beyoncé while disclosing confidential information to the public.

In response, Beyoncé’s legal team argued in October that the proceedings should be kept private due to concerns about the family’s privacy and physical safety.

However, Morales challenged this assertion, contending that Beyoncé had no genuine intention of using the name for selling products but rather sought to secure it to prevent others from doing so.

What’s in a name? The 36-year-old has been fighting since 2012 — when their first-born arrived — to claim the trademark but was denied the rights because the event company already owned the mark