In April, Puma and Arsenal football star Kai Havertz will collaborate to launch the “FUTURE29” campaign, which aims to nurture young football talent. As part of the initiative, a roadshow will visit 29 different football clubs.

Interested clubs can contact Puma for more information, but the selection of the 29 clubs that will be visited will be determined through a lottery system. During each visit, players aged 16-18 will participate in various challenges, and the winner will be announced at the end. The campaign will receive full support from Puma’s digital and social media platforms.

The final event of the campaign will take place at Puma’s headquarters in Herzogenaurach. It will include one-on-one sessions with Kai Havertz, private soccer training, and informative seminars. Kai Havertz wears the shirt number 29, which holds special significance for him as it represents memories of his brother and their youth.

Moreover, the FUTURE29 program aligns with the foundation recently established by Kai Havertz. The foundation aims to provide a platform for promising young athletes, particularly those interested in football. Havertz has been collaborating with Puma since the fall of 2023, and they have signed a long-term partnership agreement.