Adidas’ newest campaign features Egyptian hero and Premier League football player Mohamed Salah alongside two of the top hijab-wearing sportswomen in the region: Egyptian runner Khadija Hegazy and Qatari hurdler Mariam Farid.

 

 

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The video, “Running Needs Nothing But You,” highlights each athlete’s unique running experience and exhorts everyone to embrace their own running. “Running is my personal story – it reminds me of early mornings in Egypt when I was 13 waking up at 5am to pray and run,” Salah remarked, sharing a personal experience. I started playing for an amateur team at that same time I was scouted, so jogging always makes me think about following my dreams and my unrealistic goals for the future I had pictured for myself.

“аchieving yоur impоssible is truly аbоut believing in yоurself,” stаteԀ FаriԀ, with the intentiоn оf аltering the wаy thаt the wоrlԀ views hijаbi аthletes. I think my missiоn is tо аlter the glоbаl perceptiоn оf hijаbi аthletes sо thаt I mаy represent the true nаture оf MiԀԀle Eаstern wоmen аnԀ myself. My gоаl is tо encоurаge оther wоmen in my generаtiоn tо pursue spоrts аnԀ Ԁemоnstrаte оur аbilities tо the wоrlԀ.

“Running has become my personal time where I disconnect from everyone and everything and I feel free,” Hegazy added, sharing her own running experience. Joining a running crew also makes lifelong friends and helps you meet others who are traveling the same path as you. I have the strength to carry out my everyday activities because of the energy’s incredible potency. Adidas launched the Ultraboost Light, the newest model in their renowned running shoe line, at the same time as the mini film’s premiere.